Integrated mobility services - roles and platforms
Public transport is a key player in creating MaaS services, and currently extensive work is being done in the public transport industry to find models to enable MaaS.
Given the previously given background, the writers, Daniel Rudmark and Per-Erik Holmberg, see two main strategies that the industry can embrace:
1. The public transport industry provides a platform that allows sale of trips that span many transport modes.
2. The public transport industry provides a platform that only covers public transport.
Swedish Mobility Program big step
With the launch of the Swedish Mobility Program (SMP) through Samtrafiken, public transport (through its ownership of interconnection) in Sweden has taken a major step towards meeting key needs of sales partners within MaaS, as they have so far failed to include public transport in their area services.
If the majority of Sweden's 21 regional public transport authorities (RKM) choose to join SMP, the public transport industry has created a one stop shop for third party players who want to include public transport in their offerings.
Examples of players who would win on such a platform are:
- Major international players wishing to offer public transport in their offer (such as Google, airlines, travel services)
- National actors wishing to offer public transport international operators wishing to offer public transport in their offer (such as Google, airlines, travel services) in their offer across the country (such as hotel chains, cultural events, etc.)
- Less third-party developers who do not have the resources and domain knowledge to build national services based on connections to each RKM.
The mobility landscape is being developed and what strategies that lead to a sustainable, shared traveler are unclear today. The Analysis "Integrated Mobility Services: Platforms, Role and Industrial Architectures - A Swedish Outline" has investigated what balances industry players need to do and can hopefully provide guidance in that work.