Buses of a high standard, standard, image, information and trust in a common package? The example of MalmöExpressen

Buses of a high standard, standard, image, information and trust in a common package? The example of MalmöExpressen

The project aims to highlight how "hard" standard factors and the design of vehicles and traffic environments combine to disseminate knowledge, create image and introduce long-term confidence in BHLS buses (Buses with a high level of service) among travelers and the general public.

Project Manager: Karin Brundell-Freij, K2 and Lund University
Parties: Lund University
Financier: K2
Budget:134 000 SEK
Period: 2018-04-10 - 2019-03-01

Calendar from K2