Unlocking latent demand for collective mobility: evidence, governance and planning tools in Swedish city regions
The project aims to identify and understand latent demand for collective mobility – that is, journeys and activities that people would like to undertake using collective modes of transport (both conventional public transport and shared mobility services) but which are not currently realised. A deeper understanding of this untapped potential is crucial for planning and steering towards a more sustainable mobility system. The overarching goal of the project is to make visible where and why latent demand exists, explain why it does not translate into actual journeys, and convert this knowledge into practical planning and policy.
The project examines the behavioural, perceived and structural reasons why demand for collective mobility is not realised – from attitudes, norms and habits to the interplay between actual and perceived accessibility and physical land use. By integrating this knowledge into public transport and land-use planning, the project develops working methods that combine a supply-driven yet demand-sensitive perspective. Focusing on two case studies in the Gothenburg and Malmö regions, the project combines analyses of travel patterns, attitudes, and perceived and actual accessibility with studies of planning practice and decision-making processes.
Photo: Bengt Nyman CC BY-SA 2.0 – creativecommons.org